|
Warning: include() [function.include]: URL file-access is disabled in the server configuration in /home/websitem/public_html/internet-marketing/using-website-statistics.php on line 36 Warning: include(http://www.websitemarketingbible.com/includes/template/marketing-header.php) [function.include]: failed to open stream: no suitable wrapper could be found in /home/websitem/public_html/internet-marketing/using-website-statistics.php on line 36 Warning: include() [function.include]: Failed opening 'http://www.websitemarketingbible.com/includes/template/marketing-header.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/websitem/public_html/internet-marketing/using-website-statistics.php on line 36
Home > Internet Marketing Resources > Internet Marketing Articles > Using Website Statistics Have You Got Your Ear To The Ground Or Your Head In The Sand? What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to? If you don't know the answer to some or all of these questions you are effectively operating a website blind. This is like riding a bike blindfolded and expecting to arrive at the right destination. It's impossible and the likelihood is that you will crash, wreck the bike, lose pride and get left behind. If you don't know what's happening with your website or how people are using it and how they are finding it how can you hope to ever improve the site? Sure - you can rely on second-guessing or asking the opinion of a handful of people but that's hardly going to give you accurate information on which to base a decision is it? "Mike - I know what you're saying. It's true that I need to track what's happening but I don't have the X"X = Money? If you answered "Money"- this would seem to be a valid reason but you
can get your hands on the basic information about how your site is performing
for nothing (ask your developer or If you answered "Time"- I'm sorry but if that's the case why do you even have a website if you don't have the time to measure how it's performing? Would you behave the same way with your business? Thought not.. If you answered "Knowledge of where to start" then this is fair enough.To get started try these resources that will help you: http://www.cryer.co.uk/resources/websitetracking.htm If you answered "I don't have the need, as
I already do this" - congratulations - you get a week's free pass
to the Smug Club. But seriously though - you might already get all the
statistics about how your website is performing but do you spend time
viewing them, interpreting them and most importantly - USING them? |
||||||
You should be. If you're not happy with your website
you need to dig a little deeper and ask what it is exactly that you're
not happy with. Did you set definite, time-linked and realistic expectations
for the website's performance prior to starting out? If you're not getting
the leads or sales you had hoped for you need to work out
why this is the case - scratching your head won't do it. Tracking the
performance of your site and viewing detailed statistics on how people
use it won't give you definitive answers either - but it will propel you
several miles in the right direction.
You are the doctor and your website is the patient - you need to connect it to an ECG and start monitoring and recording everything. How else can you work out how to make the patient better? Or maybe you have the perfect patient who doesn't actually have anything wrong with them?
Warning: include() [function.include]: URL file-access is disabled in the server configuration in /home/websitem/public_html/internet-marketing/using-website-statistics.php on line 166
Warning: include(http://www.websitemarketingbible.com/includes/template/marketing-course.php) [function.include]: failed to open stream: no suitable wrapper could be found in /home/websitem/public_html/internet-marketing/using-website-statistics.php on line 166
Warning: include() [function.include]: Failed opening 'http://www.websitemarketingbible.com/includes/template/marketing-course.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/websitem/public_html/internet-marketing/using-website-statistics.php on line 166