Warning: include() [function.include]: URL file-access is disabled in the server configuration in /home/websitem/public_html/internet-marketing/website-marketing-quiz.php on line 36
Warning: include(http://www.websitemarketingbible.com/includes/template/marketing-header.php) [function.include]: failed to open stream: no suitable wrapper could be found in /home/websitem/public_html/internet-marketing/website-marketing-quiz.php on line 36
Warning: include() [function.include]: Failed opening 'http://www.websitemarketingbible.com/includes/template/marketing-header.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/websitem/public_html/internet-marketing/website-marketing-quiz.php on line 36
Warning: include() [function.include]: URL file-access is disabled in the server configuration in /home/websitem/public_html/internet-marketing/website-marketing-quiz.php on line 43
Warning: include(http://www.websitemarketingbible.com/includes/template/articles.php) [function.include]: failed to open stream: no suitable wrapper could be found in /home/websitem/public_html/internet-marketing/website-marketing-quiz.php on line 43
Warning: include() [function.include]: Failed opening 'http://www.websitemarketingbible.com/includes/template/articles.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/websitem/public_html/internet-marketing/website-marketing-quiz.php on line 43
|
|
Home
> Internet Marketing
Resources > Internet
Marketing Articles > Website
Marketing Quiz
Website Marketing
Quiz
Here are 5 questions to flex your mental muscle
to. The answers and explanations are at the end - no cheating now!
RULES:
There are no trick questions. You cannot ask the audience but I welcome
you to 'Phone a Friend' (and forward this article onto them!).
*Question 1:
"What happens if you submit your website to Google more than
once?"
A. Nothing.
B. You are at risk of being penalised
for multiple submissions
C. Your submission is bumped to
the back of the queue
*Question 2:
"According to a survey conducted by AC Nielsen in December 2004 what
did people state as their primary reason for doing their Christmas shopping
online?"
A. Saves time
B. Better prices
C. Ability to find a more personalized
gift
*Question 3:
"In Internet terms, what is a 'spider'?"
A. It's a virus that spreads using
loopholes in certain web technologies
B. It's a software tool that search
engines use to retrieve information from websites
C. It's another word for a person
that browses websites
*Question 4:
"What is the industry average click through rate for banner advertisements?
I.e. what percentage of all banner ads are actually clicked on?"
A. 0.39%
B. 1.39%
C. 2.39%
*Question 5:
"According to the latest research from the Computer Industry Almanac
what was the worldwide online population in 2004? I.e. how many of the
people, worldwide, accessed the Internet at some point in 2004?"
A. 934 million
B. 714 million
C. 579 million
THE ANSWERS
Q.1 - "What happens if you submit
your website to Google more than once?"
A. Nothing.
Google doesn't mind how many times you submit your
website. However there are search engines out there that will penalise
you for submitting too often. This is what Google says about submitting
to its site:
"You are free to submit as often as you wish.
However, given the nature of our inclusion process your time is better
spent improving the content and links of your site."
Q.2 - "According to a survey conducted
by AC Nielsen in December 2004 what did people state as their primary
reason for doing their Christmas shopping online?"
A. Saves time
78% of the 1007 people surveyed gave ‘Saves
time' as their answer when asked their reasons for shopping online. The
survey findings:
Reasons for Shopping Online:
Saves time 78% Better prices 51% More selection
43% Easier shipping 40% Ability to find a more personalized gift 28% More
information available about the products 20%
What this tells us is that people no longer view
the Internet as a low-cost option. So perhaps you need to take a look
at your own website and focus more on making the buying process as quick
and simple as possible rather than trying to cut prices to attract buyers..
Q. 3 - "In Internet terms, what is
a ‘spider'?"
B. It's a software tool that search engines use
to retrieve information from websites
When your website is submitted to a search engine
the search engine sends out a ‘spider' to visit your site and retrieve
all the information from it. The spider then returns to the search engine
with all the information that is then added to the search engine's database.
The results you see when you use a search engine
are not live snapshots of websites. Instead, the results show the information
that the spider collected the last time it visited each website. This
is why it is sometimes possible to see a link that looks fine in the search
engine results and then click on it to find it no longer exists.
This is because the search engine spider has yet
to revisit this website and update the search engine's records.
Q.4 - "What is the industry average
click through rate for banner advertisements? I.e. what percentage of
all banner ads are actually clicked on?"
A. 0.39%
The latest studies indicate that only 0.39% of
banners shown are actually clicked on. With powerful graphics and enticing
offers this average clickthrough rate can be improved ten-fold or more.
But the point remains that advertising by using banners alone no longer
appears to be viable route unless, that is, the costs of using this method
are exceptionally low.
Q.5 - "According to the latest research
from the Computer Industry Almanac what was the worldwide online population
in 2004? I.e. how many of the people, worldwide, accessed the Internet
at some point in 2004?"
A. 934 million
It's predicted that this year the online population
will hit 1 billion! Not all of these people will be your potential customers
but no matter which way you look at - there has never been a better time
to have a well-marketed website!
SCORES - How Many Did You Get Right?
0 - 2: Don't forget - you learn more in this life
from your mistakes than you do from anything else!
3 - 4: Well done! You obviously know your stuff
or you're good at guessing!
5 out of 5: Outstanding! Top marks for you!
Warning: include() [function.include]: URL file-access is disabled in the server configuration in /home/websitem/public_html/internet-marketing/website-marketing-quiz.php on line 218
Warning: include(http://www.websitemarketingbible.com/includes/template/marketing-course.php) [function.include]: failed to open stream: no suitable wrapper could be found in /home/websitem/public_html/internet-marketing/website-marketing-quiz.php on line 218
Warning: include() [function.include]: Failed opening 'http://www.websitemarketingbible.com/includes/template/marketing-course.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/websitem/public_html/internet-marketing/website-marketing-quiz.php on line 218
|
